Generating brand awareness in B2B is hard. And engaging and influencing senior decision makers is even harder. What’s more, it’s very difficult to do cost-effectively, at scale.
It doesn’t need to be.
Through the reach of The Times or The Sunday Times, Raconteur’s special reports bring B2B brands and business leaders together. Each report is focused on a specific topic or industry providing a relevant, contextual environment for you to communicate your message directly to the C-suite.
Published exclusively for The Times or The Sunday Times, across print and tablet, all of Raconteur’s special reports commit to high-quality journalism and first-class production values, filling key information gaps for our readers to aid their decision making.
We produce over 80 special reports a year, covering technology, finance, healthcare, legal, HR, marketing and sustainability. Each report is 16-24 pages long and explores the most pertinent topics through in-depth editorial analysis, opinion pieces and striking infographics.
By maintaining a strict balance between independent editorial content (70%) and branded content (30%), B2B brands can piggyback on Raconteur’s highly-engaged audience and capture their attention at a key point - the moment they realise they may have a problem.
Did you know?
75% of readers look at every advert on a printed page (source: Lumen)
Print adverts are viewed for 2-3 times longer than the average digital advert (source: Lumen)
Campaigns involving leading newsbrands are 37% more likely to deliver market share growth (source: IPA Databank UK)
Campaigns using news brands are three times more likely to increase customer loyalty (source: IPA Databank UK)
Campaigns using news brands are 9% more likely to drive sales and 58% more likely to deliver profit (source: IPA Databank UK)
13%-20% of a total B2B marketing budget should be dedicated to print in order to maximise your campaign profit return on investment (PROI) (source: Newsworks)
To find out more about how we can help you reach your audience and become a thought leader, click here.
To download our latest Publishing Calendar click here.